Eastern High School Choir

Situation
Summary background of the organization
The Eastern High School Choir is dedicated to providing operational and managerial support for the Eastern High School Choir’s “Excellence Without Excuses” program. Services provided by the group include music training, college tours, college counseling, and leadership retreats.

Obstacles
The communication challenges faced
The group, having won a prestigious international award, sought a new image to celebrate their success, among other organizational goals. The logo needed to appeal to both students and potential donors—two groups with distinctly different tastes.

Solution
The steps and solution taken by the CreateAThon team
Bright colors, but a sophisticated approach, gave balance to the two different audiences and addressed each of their needs. The brochure was designed to reflect the color palette of the new logo and support the overall brand approach. The art direction of photos selected for the piece helped further. In addition, a brief communication plan was developed to help the group spread their message effectively.

Look at another brochure designed by Basis