Glories/Happy HATS, Inc.

Situation
Summary background of the organization
This nonprofit organization supports children suffering from serious illness and their families, and also focuses on the fundamentals of service learning and community. A Glories Hat harnesses the natural energy, willingness, and sympathy inherent in young people and renders it into a therapeutic resource for hospitalized children.

Obstacles
The communication challenges faced
The group wanted to brand a subgroup called HATS network. The goal for sub-branding was to effectively reach businesses to become sponsors of the program.

Solution
The steps and solution taken by the CreateAThon team
A logo was designed to represent the sub-brand. A mailer was created with a target audience of the business community to meet the goal. Finally, a communication plan was written to assist in locating and reaching the businesses.

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