Liberty's Promise

Situation
Summary background of the organization
Liberty’s Promise works to support young immigrants and encourage them to be active and conscientious American citizens. Their programs include direct assistance, internships, civic education, and research aimed to create a positive experience for young newcomers while instilling in them a sense of pride and support for American ideals of democracy and freedom. By doing so, Liberty’s Promise seeks to reaffirm our fundamental and democratic traditions for future generations.

Obstacles
The communication challenges faced
This is a new group, in need of spreading the word about their work.

Solution
The steps and solution taken by the CreateAThon team
A postcard campaign was designed featuring photographs with a common message threaded throughout. Photo choices in black and white focused at close range were selected for high impact. A simple, but direct headline was formed and featured in the designs.

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