Basis: A Brand Consultancy



Northern Virginia Therapeutic Riding Program, Inc.

Situation
Summary background of the organization
Founded in 1980, this group is celebrating their 25th anniversary. The group provides an environment where people with disabilities can interact with horses for therapeutic purposes.

Obstacles
The communication challenges faced
Due to lack of funding, and also without in-house expertise with design and marketing, this group really needed assistance to clean up their brand and develop basic collateral materials.

Solution
The steps and solution taken by the CreateAThon team
The CreateAThon team designed a new logo, as well as an overall look for the entire set of materials was created. We developed a brochure and information sheet templates that the group can modify as needed. These produces will be used to raise awareness and illicit funding from potential donors.

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