ABC CraftMasters Training, Inc.

Situation
Summary background of the organization
This group assists low-income workers by providing classroom training and hands-on experience to increase their earning potential in their current field of work. They fill a need not served by the local vocational system.

Obstacles
The communication challenges faced
With a distinct flavor of inconsistency among their materials, this group lacked a consistent look that was identifiable with their group, as well as from their parent organization.  They could communicate with their low-income constituency, with the potential of communications materials.

Solution
The steps and solution taken by the CreateAThon team
The first step was to create a unique logo, all of their own, as well as a color palette for all the design elements: web site, brochure, eblast template.  The design was straight-forward, but not plain, and addressed the informational needs, while at the same time, addressing key aspects of the different trades that were attractive to their audiences.

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