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Stop the Silence: Stop Child Sexual Abuse, Inc.
Situation
Summary background of the organization
Stop the Silence address the prevention and treatment of child sexual abuse and the broader issues of overall family and community violence.
Obstacles
The communication challenges faced
They focus on reaching out to a number of audiences ranging from individual children to corporations---a tricky combination when trying to communicate to them and everyone in between on a limited budget.
Solution
The steps and solution taken by the CreateAThon team
team created an informational brochure that used colors that were bold, but not patriotic, featured images of children to draw the audiences in, and featured a new logo. Business cards, mailing labels, and letterhead was created to elevate the overall look of the group and to stimulate funding opportunities.
Examine another brand developed by Basis




