Basis: A Brand Consultancy



Urban Alliance

Situation
Summary background of the organization
The group was started to prepare young adults from under-served areas in Washington, DC for the world of work and a life of self-sufficiency, through education, mentoring, and meaningful paid internships.

Obstacles
The communication challenges faced
With an increasing need to address funders and sponsors for new students, the group lacked material that specifically targeted these donors.  A way to convey information and calls to action would facilitate an inflow of cash.

Solution
The steps and solution taken by the CreateAThon team
In order to target the donors, a rich, photo-laden brochure was developed that showcases some of the group’s best success stories.  This vibrant piece shows potential funders just how much possibility the organization truly offers.

See other graphic designs created at Basis