Basis: A Brand Consultancy



The Center for True Justice and Healing

Situation
Summary background of the organization
By working directly with victims of violent crime, The Center strives to achieve true justice—personal justice, as defined by the victim—and holistic healing of the physical, spiritual, social, financial, mental, and emotional dimensions.

Obstacles
The communication challenges faced
The largest issue faced by the organization is the need to increase funding to grow the organization over time. Communication tools such as brochures and fact sheets were desperately needed to spread the message to those who might support the mission.

Solution
The steps and solution taken by the CreateAThon team
During the consultation session, it became apparent that Reverend Price, TCTJH’s founder, possessed a unique and amazing ability to speak with and captivate an audience. The major recommendation was to capture Rev. Price’s sermons and speeches on video or audio recording and share them by whatever means possible with clients, donors, and collaborators so that they may fully understand the organization’s important mission. The design team developed a series of elegant brochures, information sheets, and business cards to further spread the message to those that may support the cause. The design features custom illustration and a clean, clear aesthetic that encourages the information to show through.

A note from our client
“The designs show that Basis understands what we’re doing, what our goals and dreams are. This will help us reach out to people. This means so much to us.”
Rev. Wayne S. Price

"The CreateAThon was such an incredible blessing for CTJH.  Rev Price and I both had such a wonderful experience that I really don’t think I have the words to fully express it.  The experience and achievements that came out of the CreateAThon contributed so much to CTJH’s ability to grow and fully achieve it’s mission!”

Laura Greenspan, President

Browse through other communication campaign examples