Shaken Baby Syndrome Prevention

Situation
Summary background of the organization
Started by a mother who now has a disabled son as a result of shaking done by a caregiver, this organization is the epitome of “tiny but mighty.” This cause has gained national press attention typically by billboards and bus ads.

Obstacles
The communication challenges faced
SBSP suffers from a lack of funds, saturated press contacts, and a need to address new audiences.

Solution
The steps and solution taken by the CreateAThon team
A consultant team of two met with the leader of the organization for a session of intense consultation. First, the team identified a bevy of new groups to spread the word: doctors, social workers, health teachers, school nurses, clinics, libraries, related nonprofits, among others. Second, the team sorted out successful communication outreach initiatives, then brainstormed other tactics that could be used to address the new audiences. Specific low-budget tools such as postcard-sized handouts, small fliers, etc. were suggested to get the word out. The existing materials were reviewed and tips regarding effective use of headers, lead-in statements and other devices to keep the reader involved and have them arrive at the organizational purpose. Lastly, the slogan “Shaking a baby shatters lives” was reviewed, and a new one, “Shaking a baby stops more than crying” was suggested because it begs the question “what else?” which hopefully will drive traffic to the web site and other educational materials.

A note from our client
“Incredible! Unbelievable! I can’t believe they did this in 24 hours. Basis helped us think outside the box and focus on key audiences. They gave me a lot of things to think about, including inexpensive ideas.”
Catherine Sanders, Executive Director

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