Defining the word ‘brand.’
A brand is the impression that you have after experiencing something, whether it is a performer, a corporation, a service provider such as a bank, or a nonprofit receiving your donation. A brand is not a product, logo, or set of matching eblasts and brochures. Branding is the feeling in your client’s gut after being associated with your firm. Read more>>. Services Developed Specifically to Help You
Weather the Economic Downturn
These packages are ideal for those affected by recent economic fluctuations, a change or gridlock within your business, or other communication issues in need of outside perspective. They do not replace full branding efforts, but do provide the help you need until then. Many use Basis consultation services to sort out a tangle of legacy communication efforts, or to prioritize next steps. Whatever your reason, these packages and services are handy for those in need of expert brand advice on a small budget.
Mini Brand Consult | Situation Analysis | Analysis Plus | Brand Prep
Brand Workshop for Groups | Virtual Web Updating
Due to the special pricing, only 4 of these packages are available per month. Each package includes a 20-minute briefing by phone to prepare for your session, as well as your in-person sessions at Basis’ offices, as well as audits, recommendations, or updates unique to each package.
Mini Brand Consult: $750.00
This package is designed for entrepreneurs, companies wary of how branding can help them, but know that “there must be something to it!” as well as entities on a tight budget, but in need of outside, objective assistance. It features an intensive 2-hour work session with two Basis brand consultants. During this session, you and your consultants will tackle over-arching communications concerns for your organization, campaign or initiative. We can tackle several specific issues or broaden our focus to organization-wide issues, the choice of how you use the time is yours. Bring a good notepad however, because this package does not include written documentation like the other 4 packages do.
Situation Analysis: $2,000
A situation analysis is a great way to take an objective look at the current state of your communications. Two of Basis’ consultants will meet with you for 3 hours to discuss your organization’s branding efforts and plans for the future, among other topics you wish to address. During the session, consultants address topics such as: organization of products and services under one brand umbrella, clarifying brand messages or promises, brand personality or image, how best to update staff and others about your new brand direction, prioritizing communication efforts, phases that make the most budget sense, and other brand communication planning topics. After your consultation session, the Basis team will review your communication materials and documents, either on or offline that you wish to have Basis audit. Finally, Basis will prepare a set of summary notes from the meeting and communications audit, featuring written recommendations developed during the week following your session and delivered in a digital file for your use.
Analysis Plus: $3,000
This package not only addresses branding consultation and auditing needs like that of the Situation Analysis, but also gives your online presence a nudge using ideas generated during our work together. To facilitate this, a Basis web designer will spend 6 hours implementing web-based recommendations you select from the Basis communications audit. Updates during these 6 hours may include: updating content, fixing any damaged portions (bad links, detached style sheets, etc.), correcting browser issues, updating or adding images, and other updates as time allows, based on a list that we will help you prioritize. With professional recommendations and a refreshed web site, Basis’ analysis plus 2-step package will hold you over until you can undertake a full branding project.
Brand Prep: $4,000
This package is designed to help you to make smart decisions during your future rebranding efforts or prepare you for the undertaking of a serious branding initiative. Beginning with 3 hours of consultation, two Basis branding experts will meet with you and up to two others from your team to determine the state of your communications and offer recommendations for moving forward. Following that, Basis will audit your marketing and communications tools, both on and offline, and provide you with written feedback. Basis will then host a telephone session for up to one hour to clarify and answer questions that have come up after our initial session or regarding our recommendations. Finally, this package is rounded off by 10 hours of web updates stemming from ideas made during this process, which will be organized and prioritized with the help of a Basis project manager. By building a foundation of information, recommendations, and plans of action, along with a freshened web presence, you will be able to hit the ground running, prepared to take a bigger step into a branding initiative when the time is right.
Brand Workshop for Groups: $4000
This service is designed for management teams, businesses about to merge, rapidly growing (or shrinking) companies, or boards of directors who require outside, objective assistance to facilitate strategic brand initiatives. It is also useful for new groups that need professional facilitation to bring founders, various constituencies, investors or donors together to gather information essential to developing a solid brand. This is a key step towards making sensible, collective, and smart decisions regarding your overall company personality, promise, and direction.
Held at a site of your choice within 50 miles of Basis’ offices, two brand consultants will arrive prepared to lead your team through a series of proven exercises developed over our company’s 15 years in the branding business. This 2-person team has led over 50 such sessions together, and is up for the challenge of your group too! At the conclusion of your session, you will hear specific recommendations, and within one week, a set of written notes and any further recommendations will be sent to you.
Back to topVirtual Web Updating: $135/hour, billed monthly
This service works well for groups that are cutting back on in-house web positions, or are consolidating positions among people that are hesitant about web assignments or without web experience at all. It is also handy for when your in-house person is away from the office, on another assignment, or when you are overwhelmed with too much to do due to employee cutbacks or other reasons. Some people, despite a content management system, still can use a little help sometimes! This service works well if you need updates within a day or two (or give us heads up of an immediate need), have access to email, and require web updates done by experienced, reliable,…and reachable, friendly people with little or no egos. Basis has been providing web maintenance for over 12 years for clients whose web sites we have built, and is now opening up this service to other entities as well.
Ready to Begin?
To book a consult session or inquire which package may be appropriate for your needs, contact Basis at 703.536.9775 or email catherine@basisbranding.com.
Is Consulting Just the Beginning of What You Need?
Basis not only assists clients through consulting, but also outfits their clients through comprehensive branding efforts every day. Our full packages come with or without online assistance, include conceptual elements, consulting, staff training, brand guide preparation, among other deliverables.
See examples of full branding packages.