A new brand solidifies the image of a rapidly growing international peace movement
Peace X Peace empowers women to build sustainable peace locally and globally through connection, recognition, and education. They commissioned Basis to develop their overall brand, both online and with their collateral materials, for their quickly growing international group. They met with our team to discuss and receive guidance about how best to differentiate themselves from other peace organizations, show their international yet person-to-person structure, and attract donors to their cause.
In addition to consulting services provided, the Basis team provided an organizational look that not only represented PXP’s composition, but also solved the myriad of visual directions the diverse staff and volunteers were using. The brand position spoke to, and instilled mutual confidence in staff and volunteers, inspiring them to fall within consistent style guidelines, thus increasing recognition among donors and other outside audiences. To aid this process, the team created a brand style guide and provided in-depth staff training.
Learn more about our online interactive capabilities or branding services by calling 703-536-9775 or by emailing us.