A corporation in a tightly competitive market tightens its focus and brand to gain market share

Peris, a specialized interior construction company, found itself competing against larger and larger companies each year they grew. They hired Basis to prepare them to take the next step in their marketing efforts to sell their services, differentiate them clearly from their competition, match their image with how their clients saw them, and provide effective business and communication tools to their sales staff and project managers.

Through an extensive brand brief and comparative study, the Basis team found that many of the other construction companies left a clear opening for which Peris could position itself. To differentiate the company from the other “me too” construction companies all advertising and presenting themselves in the same manner, the branding team recommended a unique focus, featuring black and white imagery to set Peris apart. In addition, the designers at Basis created and implemented a powerful suite of communication tools, including three brochures, forms, stationery elements, and a new web site.

As a key part of the consultation effort, the Basis team provided a communication plan that not only showed creative ways to sell using their new communication tools, but also mapped out a series of special marketing efforts that worked within the Peris calendar and budget.

Learn more about our branding, positioning and communication planning services by calling 703-536-9775 or emailing us.